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Strengthen your website call to actions or fail to convert

Having a website is now as important as having a phone number. But why have a website that is not promoting action.  You need to tell the visitor what you want them to do, don’t assume they know where...

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Get the message? What your website must say about your business

The reluctance of some SMEs to deliver their message effectively can lead to confusion and low conversions from their target audience.  Marketing professionals regularly refer to the importance of...

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My new toy – Mouse Flow

We’ve got a new toy in the office. Mouseflow is a new tool that allows you to see what your users are doing on your site. From capturing videos of their mouse movements to generating heatmaps, we’re...

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